Six things, in this order
Do these for every event. Tick them off as you go, the page remembers.
From Shine's own notes
- Use UNITE as your ticketing platform! uni.unite.love/events
- We will do extra promotion, feel free to tag us & collab on IG etc.
- Do long form videos, podcast, lives, whatever… make it super valuable & from the heart.
- Share on all platforms
- Create & post shorter clips (we use Opus Clip which also schedules & auto-posts for you!) Here is a video tutorial
- Go live & share your vision & mission, interview presenters, do a teaser online event. You can use the UNITE LoveStream & go live on Facebook etc.! uni.unite.love/lovestream
- We'll help you promote it!
- Share in relevant group chats
- Share in relevant fb groups (Here are some of our favourite groups)
- Create ads on FB & IG or other platforms (TikTok etc.) Figuring this out will give you a clearer sense of how much you need to pay to sell a ticket. For example, we paid $15 to sell a $55 ticket to a past event. That gave us a clear way to budget.
- DM people who may be interested
- Make posts that create engagement with your ideal audience. e.g. "who lives near Vancouver & loves ecstatic dance?" and then comment your link to each who respond…
- Create a fb group for your ideal audience "Ecstatic Dancers in Vancouver & Lower Mainland" & share your stuff & also make it valuable, e.g. let other dance event creators share…
- Get your email list rolling & send regular emails (we use Eventbrite for event emails)On UNITE: if you host a LoveStream, you can invite everyone who came before from your host page.
- Connect with your local community. Go to events, put up flyers, partner with local yoga or float studios.
- Sell vendor & sponsor spaces (Here is our document with info) & engage them in promotion. We make custom memes & share them as Instagram collab posts & on social/email.
- Partner with people who would benefit from you and promote your events in exchange.
- For example, we want to partner with you and promote your events, especially if you use UNITE as your ticketing platform as we want to grow our community.
- Partner with influencers who would like to attend for free & share on social or something like that
- Add your events to various media publications like Vancity Buzz etc…
- Kyle Pearce has a good article: diygenius.com
- Here is our list of media links
- Listen to Gary Vee! He is all about tons of content shared across all platforms
- Affiliates who share for a % of sales they refer (use Eventbrite tracking links or promo codes)On UNITE: people can sign up at uni.unite.love/promote to share your event with their own link.
Another BIG thing, probably the biggest thing, well 2 things…
- Meditate, get into the receiving mode (listen to Abraham-Hicks for details), and follow inspiration.
- Allow ideas & insights to come to you & follow when feel super excited about it. This in my experience leads to creating things that have inherent power and virality which is more powerful than any marketing tactic. Creating something SO GOOD that people can't wait to buy it and then tell everyone about it!
- And... Share your events on UNITE & tell people about us!
What's fun is that when you add your event on UNITE, and promote it to 100 people, some of those people may also create an event & invite 100 people. If 10 people did that everyone would now have 1000 people who could see their event vs. only 100 if they just did it themselves.
uni.unite.love/events is where you can add your event & sell tickets! Use the url of your UNITE event as the ticketing link on your Facebook event etc. & remember to share it with us (Shine Kelly & Kristall Onee) on FB & IG etc.
Host once. Keep it working all month.
Opens with the full guideMost practitioners are trying to convert strangers. Someone sees a post, has never felt your work, and is asked to book a paid session on faith. The fix is not more posting. It is letting people feel the work first, then making sure that moment keeps working for you.
- Host a live online event. One a month is enough. It's your long form content.
- Cut the recording into clips. A clipping tool finds the moments and cuts them for you.
- Post the clips everywhere. Every clip points back at your event or your booking page.
- People book you having already felt your work. A warm conversation, not a cold pitch.
In our experience the event takes an afternoon: some time on the idea, some on inviting people, and the hour you run it. Scheduling a batch of clips takes minutes once your socials are connected.
You don't have to wait for a new event. A past talk, an old workshop, a livestream nobody clipped. Old recordings work the same way.
The mistake almost everyone makes: they run the event, feel good about it, and stop. No clips, no follow up, and it's gone in a week. If you only take one thing from this, never let a recording sit unused.
Names and links. Nothing else to buy.
Opens with the full guide- UNITE eventsList your event and sell tickets. Paste a link from anywhere and it fills itself in.
- UNITE LoveStreamHost a free live session. The invite checklist above is built in.
- UNITE share linksA link for anyone who wants to help fill your event.
- Your UNITE profileYour page, your booking button and your QR code. Paste your website and it builds itself.
- Opus ClipCuts long videos into short clips and schedules them. What we use. Video tutorial
- Our favourite Facebook groupsWhere we share events.
- Our media listPlaces that list events.
- Vendor and sponsor infoHow we set up vendor and sponsor spaces.
The beautiful cycle
Opens with the full guideOne event can do four things. Check each one before you move on to the next.
Ask two or three people what shifted for them. Write down their words. That's your next caption and your proof.
Message everyone who came, by name, within a day. Thank them and tell them the next date.
Introduce people to each other. A room where people meet each other is a room they come back to.
Offer one clear next step for anyone who wants to go deeper: a 1:1 session, booked from your page.
So nobody gets lost between links
Opens with the full guideYour event page, your tickets, your live room, your share links and your booking page all live on UNITE. Someone who finds you at one event can find the next one, and book you, without being sent somewhere else.
And every host brings their people. When you share your event, some of the people you reach host their own, and their people see yours. That's the 100 into 1000 above, and it only works when everyone is in the same place.
The platform is free to use. You can list your profile and your events, and host LoveStreams, without a membership.